Conscious fashion may be viewed as a recent addition to the spectrum of terms referring to sustainable and ethical clothing. However, it is beginning to really resonate and means much, much more.
What matters in conscious fashion is the motivation that drives both customers and manufacturers. Aligned to the common goal of producing and buying fashion to high sustainable and ethical standards the conscious fashion supply and customer chain can change behaviour.
What is sustainable clothing.
In challenging times, we search for what is wholesome and real, things we understand and know to be authentic. More and more of us are looking to what we know and trust, and everything that feels cosy and comforting. Such wholesome experiences include wearing clothes made from natural materials ethically sourced. It is no surprise that sensory comfort brings comfort to the soul and the knowledge that we are helping to protect the planet.
Sustainable and Ethical clothing brand Yuniku London are on a mission to become the UK’s go-to fashion collective – inspired to design, educate, and inspire. Empowered to tell the story from product creation to the virtual shelf, Yuniku London are passionate educators behind the steps for the ultimate community experience. Living by a set of unwavering personal and professional values, founder Aparna (and her sisters) have created an idea to rebuild crippling communities.
Contributing author: Ally Hensley
Knowing more about the clothes and how they affect the environment & people is an important step in making the conscious choice for consumers. Here we discuss sustainable fashion as key to our greener future.